Competitive Landscape/ Finding Your Lane | Building Your Business Brand Strategy with Ju

It's easy to look at other businesses in your space and feel like everything's already been done, or to lose your own identity by copying what everyone else is doing. This session helps you avoid both.

We'll walk you through how to review your competitors — direct and indirect — and identify the industry norms, gaps and opportunities specific to your market. You'll leave with a clear, written answer to "why should someone choose me instead?" and a documented understanding of where you stand apart, so you can speak to your point of difference with confidence in pitches, content and sales conversations.

This session is part of a four-part series, where we are walking women through building their own Brand & Strategy Playbook (the strategic foundation behind how your business shows up, communicates and grows)

You don't have to attend all four sessions, but we encourage you to end up…