Target Audience | Building Your Business Brand Strategy with Ju

You can't speak to your customer's needs if you haven't broken down what's actually driving them — their thinking, their feelings, their behaviour, and what's getting in their way. This session is about building that picture for your business and your audience specifically.

The businesses in this series serve a wide range of people, so this session is built around your audience, not a one-size-fits-all template. We'll guide you through creating your own Audience Empathy Map, and by the end, you'll have a clear, written profile of who you're for, what they need, and what success looks like to them — so every future messaging, offer and content decision is faster and more accurate, because you're no longer guessing.

This session is part of a four-part series, where we are walking women through building their own Brand & Strategy Playbook (the strategic foundation behind how your business shows up, communicates…